Building a brand from the ground up.

The Oncology Institute (TOI) delivers high-quality, patient-centered cancer care to thousands across the United States. When I joined, the TOI brand lacked a clear identity and foundational structure. I took the lead in transforming their brand by developing comprehensive brand guidelines, redesigning versatile and impactful logos, crafting toolkits, and ensuring a seamless, consistent experience for all patients and stakeholders. My work established a strong, cohesive brand presence that reflects TOI’s mission and elevates its reputation nationwide.