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Client

Thai Thai Street Food

Role in project

Graphic Designer

Services

Logo Design Art Direction Branding

Year

2017–Present
ABOUT THE PROJECT

Crafting a flavorful identity on wheels.

The owner of Thai Thai Street Food enlisted my expertise to create a distinctive brand identity that would differentiate his food truck from the multitude of competitors in the bustling streets and parking lots. With a deep understanding of the brand’s unique position, we worked collaboratively to craft a sophisticated visual identity that resonated with their culinary vision. This included the development of comprehensive brand guidelines, along with meticulously designed print deliverables such as an eye-catching food truck wrap, branded apparel, and custom to-go boxes. Together, we elevated the brand’s presence, ensuring it captured both attention and appetite on every corner it served.