Client
Thai Thai Street FoodRole in project
Graphic DesignerServices
Logo Design Art Direction BrandingYear
2017–Present
ABOUT THE PROJECT
Crafting a flavorful identity on wheels.
The owner of Thai Thai Street Food enlisted my expertise to create a distinctive brand identity that would differentiate his food truck from the multitude of competitors in the bustling streets and parking lots. With a deep understanding of the brand’s unique position, we worked collaboratively to craft a sophisticated visual identity that resonated with their culinary vision. This included the development of comprehensive brand guidelines, along with meticulously designed print deliverables such as an eye-catching food truck wrap, branded apparel, and custom to-go boxes. Together, we elevated the brand’s presence, ensuring it captured both attention and appetite on every corner it served.